Billboard Marketing for Cosmetic Dentists - Are You Making These Costly Advertising Mistakes?

Billboard marketing for cosmetic dentists can be very costly, yielding too little return on investment if not approached as an integrated component of a comprehensive and targeted, precision marketing strategy.

If you are seriously considering using billboard marketing for your cosmetic dentistry practice, here are 3 costly billboard advertising mistakes to avoid -- or you may end up spending thousands each month without seeing any real benefit (like more new patients!)

Top 3 Most Costly Billboard Marketing Mistakes for Cosmetic Dentists to Avoid

Billboard Advertising Mistake #1: Too Much Ad Copy

Billboards ads need to work hard to capture attention in a split second. As most billboard advertising is placed along high traffic major roadways, drivers are passing by at a rate of speed that only allows for your ad to attract attention and be memorable within a few seconds.

Solution: Consult with a dental ads expert or professional dental marketing consultant who specializes in crafting billboard marketing campaigns for cosmetic dentists. You only have 7 seconds to make the case for your cosmetic dentistry services.

Professional Advice: Try to use 10 words or less and never more than 3 lines of ad copy if you can help it.

Billboard Advertising Mistake #2: Boring! Boring! Boring!

One of the most important factors you should consider BEFORE engaging in billboard marketing for your cosmetic dentistry practice is the fact that you need to craft a very brief message that engages prospective patients. The whole point of billboard marketing for cosmetic dentist is to engage a potential patient.

Solution: Be sure to craft an "offer specific", emotionally charged message that highlights a core unfulfilled desire or urgent concern for your ideal patient.

Professional Advice: If you haven't had much success with your cosmetic dentistry billboard marketing campaigns in the past -- or if this is your first time using billboard marketing for your cosmetic dentistry practice -- be sure to get professional help with deciding on the best marketing message to use on your billboard ads.

Remember, emotionally charged copy with precise psychological triggers work best to sell cosmetic dentistry!

Billboard Advertising Mistake #3: Not Targeting Your Ideal Patient

Billboard advertising is very expensive and can yield very disappointing results, if not done with precision. As you think of what cosmetic dentistry service you'd like to promote, keep in mind that you should go through the essential process of what I like to call "creating an ideal patient profile". This alone could save you thousands of wasted advertising dollars from poorly converting billboard ads.

Solution: Write down the key points you'd like to accomplish with your ads. Would you like to promote whitening? If so, then be sure to create a benefits list. Think of why the average Jane or Joe driving past your billboard should want to fumble for a pen to write down your information, while driving at a rate of 60 to 70 miles per hour!

Avoiding the Most Common Billboard Marketing Mistakes that Cosmetic Dentists Make

These are just some the most common and the most costly billboard marketing mistakes for cosmetic dentists to avoid. There are many other vital factors to consider when marketing your cosmetic dentistry services with billboard advertising. Here are just a few more to reflect upon:

• Don't use billboard marketing as a form of "awareness advertising".

It's much too costly and doesn't produce results.

• Choose the right image, photo or graphics to match your message.

Targeted the right audience is half the battle.

• Consider the psychology of color and how to use it to increase response rates.

What message are you sending? Make sure all elements of your ads work together harmoniously.

• Choosing the right location for your billboard dental ads greatly impacts your success.

This again goes back to my original point that only precision audience targeting produces maximum response rates when advertising cosmetic dentistry services using billboards.

Do You Need a Billboard Marketing Campaign?

Yes! Billboard marketing for cosmetic dentists has the best chance for success when it is part of an overall targeted, precision marketing system. If you're going to commit to spending thousands each month for billboard advertising, be sure to protect your marketing investment by arming yourself with the knowledge and expertise you need to make your campaigns a real success.

If you'd like more information on how to craft successful billboard marketing campaigns for your cosmetic dentistry practice, start with a professional Dental Ad Diagnostic. Check it out NOW and start getting better conversions on your billboard advertising.