Cosmetic Surgeon Marketing - Mind Your Language!

Here's a bitter pill to swallow: Cosmetic surgeons tend to write from the world they live in. They usually write in a technical way that can, unfortunately, bore, confuse and/or scare the non-medical consumer. (Sorry about that). You need to remember that when you are writing marketing pieces, you are not writing for your peers who understand medical terminology, you are writing for your mostly non-medical potential patients. And they need to 'get' what you're saying.

Long-winded medical jargon and terminology has no place in your marketing pieces. You run the very real risk of alienating your potential patient by making them feel stupid. Or you can scare them unnecessarily by being too graphic in your descriptions. Of course you would never do this intentionally, but in my experience this can, and does happen - often.

That's why it makes sense to run any marketing piece you write by your marketing partner. This is why your marketing firm needs to specialize in Cosmetic surgery marketing, as they deal with writing for cosmetic surgeons all full-time. They can cast a professional eye over what you've written, and advise you on any changes that may be needed. Or if you prefer, you can ask them for their help with writing your marketing pieces.

What I'm not talking about here is 'dumbing-down' your information so much you come across as 'street'. That would certainly be swinging the pendulum too far in the other direction and could do more harm than good.

Your cosmetic surgery marketing specialist can give you valuable advice on how to write in an informative, yet entertaining way. If this seems too far out of your comfort zone, you can have your marketing pieces written for you. Make sure you proof-read these articles before they are published, they have your name on them; you need to make sure you are happy with them.

The beauty of investing in a well-written marketing piece is it can be re-purposed in so many ways. That press release you had professionally written can be tweaked to become an article, a blog post, a Facebook post, web content, an item for your newsletter, content for a HubPage or a Squidoo lens, a script you can have recorded as a podcast, the list goes on. All of these published pieces will get you valuable links back to your cosmetic surgery practice website, making sure you keep on top of the search listings.