Benefits Of Using Mobile Marketing For Your Cosmetic Surgery Practice

The next wave of local marketing strategy your cosmetic practice needs to give some attention to is mobile marketing. Marketing to your patients on their mobile devices is now one of the most powerful ways to reach them.

Mobile devices include smart phones, androids, iPads, Palm Pilots, and basically any hand-held computer. To scan q.r. codes these need to have an inbuilt camera and qr recognition software. This is more common than you think. Practically all smart phones and androids come with the ability to quickly download free q.r. reader apps.

Mobile marketing's not a strategy you can just jump in and do, though. Just like any other form of advertising, if it's done poorly, you'll only succeed in irritating your prospective and current patients.

Done well, you may be astounded by the results.

Currently, one reason mobile marketing is so effective is that the 'open rate' for text messages is nearly 100%. It would be nearly impossible to reach a success rate approaching anywhere near that figure with email marketing or direct mail.

One very successful mobile marketing technique being utilized by cosmetic surgery practices today is the use of texting to remind patients of an upcoming appointment. Often the canny practice includes a marketing message on the end of the text such as "ask us about our Botox special offer when you come in".

This text message has two benefits - the no-show rate is practically eliminated as the patient has been reminded, and your latest marketing promotion has been given a little publicity. There are all sorts of rules governing texting, and these can vary from state to state. Be sure you know what these rules are for your practice to avoid getting into any legal 'hot water'.

Mobile marketing can effectively accomplish these tasks for your cosmetic practice:

- Increase brand awareness
- Gather patient information for marketing purposes
- Draw patients into buying mode more consistently

A great mobile marketing tactic some cosmetic practices are seeing success with now is the use of qr codes on marketing pieces, on your signage and practice frontage to entice patients to scan them and lead them to your mobile practice website.

Mobile marketing strategies, like online marketing, are constantly evolving. Be sure if you begin a mobile marketing campaign, that you learn, stay on top of, and follow the rules of the game so you don't inadvertently cause problems for your cosmetic practice.